Behind the scenes of the Ice Cream Man.

The Ice Cream man, the figure who serves whippy ice cream from a Van that plays a happy tune. Always has a smile and in some case (like me) can talk forever!
But what most people forget, is that The Ice cream man is still a working citizen. A man trying to run a business in a tough industry in a country which isn't doing him much favors.
This is what I ask you, the public to remember, that running an Ice Cream Van is no easy task, its a job we do everyday of the week, even if were not on the streets, we are at events, or in the office. there is no such thing as a day off when running your own business.

 Many people have mixed views about us ice Cream traders but don't forget this is our only income, its what we do and who we are. Its not a hobby its a way of life, and if we do not do it, we don't have food on the table. Everything is currently against our trade, all because a few bad traders have to spoil the good name of the Ice Cream man. Most of us are good, clean and proper. Even the council's work against us. Did you know Ice Cream Vans are being banned from Parks, fields, council estates, schools, and now even named roads. How they expect us to sell Ice Cream I don't know, especially now we have more laws about times we can trade and how often our chimes can ring...and what volume! The Ice Cream industry is not an easy one and with the 2012 London (LEZ) emission Zone even more Ice Cream vans will go out of business.

So next time the Ice Cream Van is round your way, remember, this is someone career, and if they run a good van and deserve it, don't worry about spending a pound or two. I know times are hard for us all, but small businesses like the Ice Cream Van are what is keeping Britain on its feet. We are trying our best to serve what is now a rare treat, soft serve whippy ice cream which can be found only in a few places, and it something that all ages love and have done for many many years.

Ice Cream Men are real people running a honest difficult career.

New 2012 Product Range is here

Roberts Ice Cream Van Hire is pleased to announce our 2012 window displays are in and ready. Popular demand calls for classic Roberts Ices favourites such as our Jelly Bomb, Dolly Bomb, Bubble Bomb and of course the Fried Egg (Vanilla whippy and Lemon Ice).
We are very excited to reintroduce these children's favourites back to our Ice Cream Vans.
We have also introduced a brand new Ice Cream, never been seen before but is coming straight to Roberts Ices - The Haribo Push up!
But of course we like to cater for adults too, we are introducing a new coconut Ice Cream, a delicious taste of the tropics upon a crisp cone. Not forgetting our Ben and Jerrys Ice Cream Sandwich!

After a discussion with the company directors we have decided to continue with the fresh whippy we have previously used, its nice and thick, creamy and whips up lovely and fluffy. It may cost us more, but it keeps the customers happy, and that is our priority. So Now with all these thrilling enhancements to our windows, 2012 has never looked brighter...even if there is snow out there at the moment!
We cant wait for you all to try our new delicious Ice Creams.    See you soon!

CSPI Attack Ben and Jerrys

Consumer watchdog group Center for Science in the Public Interest (CSPI) is calling out popular ice cream maker Ben & Jerry's for using artificial and chemically-altered ingredients in its "All Natural" premium ice creams. According to CSPI at least 90 percent of the flavors used in "All Natural" Ben & Jerry's ice cream are not actually natural.

Some of these ingredients include corn syrup, alkalized cocoa, partially hydrogenated soybean oil, vanillin, maltodextrin and dextrose, all of which involve some type of chemical processing or are simply artificial. Alkalized cocoa, for instance, involves a chemical process that changes cocoa's natural flavor, texture and chemical structure, as well as eliminates some of its acidity and healthy antioxidant content. And vanillin is just an artificial version of vanilla.

"Ben & Jerry's sylvan labels notwithstanding, these ingredients come from the factory, not the farm. And slapping an 'all natural' label on the products certainly implies that the products are top quality and deserve to fetch a higher price," said Michael F. Jacobson, executive director of CSPI. "It's a stretch to call any of [these ingredients] 'natural'."

CSPI has been after Ben & Jerry's, which is now part of the consumer product conglomerate Unilever, since 2002 over deceptive labeling. After bringing these problems to the attention of the U.S. Food and Drug Administration (FDA) at that time, CSPI has watched the quality of Ben & Jerry's products get even worse

So now the group is now urging Ben & Jerry's to clean up its act and fix its deceptive labeling or else face legal charges to be brought before both the FDA and state attorneys general.