My first point about
the "99 Flake" is simple, it is nothing to do with them costing 99p.
Some traders in the past may have sold them for 99p to go with the name
but Cadburys did not invent a RRP and thus traders can sell them for a
price they seem worthy depending on amount of ice cream.
In modern society with prices of Milk and sugar rising selling a "99
Cone" for 99p is nearly impossible, especially if the traders want to
earn a living.
A 99 Flake ice cream, or more commonly a 99, is an ice cream cone, usually made with Soft Serve ice cream rather than scooped ice cream, into which a Flake bar has
been inserted, typically at an acute angle to the cone. The ice cream is
usually vanilla flavoured. They are traditionally sold by Ice Cream Vans
and Parlours. Variations include a 99 with two flakes - often referred
to as a double 99 or "bunny's ears" - and a 99 with Strawberry or
Raspberry topping sauce, sometimes known as Monkey's Blood.
HISTORY
The Flake chocolate bar itself was developed in 1920. An employee of Cadburys noted that when the excess from the moulds used to create other chocolate bars was drained off, it fell off in a stream and created folded chocolate with flaking properties In 1930, Cadbury started producing a smaller version of the standard Flake bar especially for Ice Cream cones. These were marketed under the name 99 Flake and sold loose in boxes rather than individually wrapped like the traditional Flake.
The Flake chocolate bar itself was developed in 1920. An employee of Cadburys noted that when the excess from the moulds used to create other chocolate bars was drained off, it fell off in a stream and created folded chocolate with flaking properties In 1930, Cadbury started producing a smaller version of the standard Flake bar especially for Ice Cream cones. These were marketed under the name 99 Flake and sold loose in boxes rather than individually wrapped like the traditional Flake.
The origins of the name are uncertain. One claim is that the '99' was coined in Portobello, Scotland,
in 1922, by the Arcari family, Rudi Arcari's father Stephen came up
with the idea not long after opening the shop in 1922. He would break a
large 'Flake" in half and stick it in an ice cream. A cadbury's rep
asked Stephen if he could take this idea to his bosses at Cadbury's to
which Stephen had no problem because in those days copyright was not
something anyone ever considered. The rep asked Stephen what he called
it and he gave it the name simply because the shop was sited at 99
Portobello High Street. The idea spread locally, then further afield.
There
are other theories as to where the name came from but nothing is yet
certain as many tried to claim the invention of the name. But even with
that little mystery we can be sure that an Ice Cream is just not the
same without a flake.
Of
course companies can't help but try to beat others by inventing the
same product for cheaper. The same has been done by a company I am
choosing to keep anonymous. Selling their version of "Flakes" to Ice
Cream Traders via a blue or pink box. But, although cheaper than the
real thing, they are nowhere near as good. A simple fact remains... You
cant fake a flake!
A lot of potential van hire customers read this blog and I am sure while fair competition in the market place is no bad thing, having two companies undermine each others business.
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